Luxury Vehicle Survey

Firstly thank you for reading this post. My name is Mark, and my colleagues Mike, Ryan, and Justin are conducting a survey to gather information regarding the luxury vehicle segment in relation to Cadillac. The information gathered will be used for a marketing case study regarding Cadillac, for one of our college courses. Your honest opinions will allow us to build the best possible marketing plan.

1.) What car do you currently drive?

2.) What is your age and gender?

3.) When you were in the market for a luxury vehicle was Cadillac considered?

If yes, why did you purchase another brand?

If no, why wasn’t Cadillac considered?

4.) What are you looking for in a luxury vehicle? (i.e. image, options, fit and finish)

5.) Would free scheduled maintenance sway your purchase decision? Why or why not?

Are you aware that Cadillac currently offers free scheduled maintenance?

6.) How would you describe your perception of Cadillac; their product; features;
quality attributes?

What influenced these opinions?

7.) Does the country of origin influence your purchase decision? (i.e. BMW from Germany)

On behalf of all of us I would like to thank you for taking the time to give us your thoughts.

Sincerely,

Georgian College Cadillac team

Luxury Vehicle Survey

Firstly thank you for reading this post. My name is Mark, and my colleagues Mike, Ryan, and Justin are conducting a survey to gather information regarding the luxury vehicle segment in relation to Cadillac. The information gathered will be used for a marketing case study regarding Cadillac, for one of our college courses. Your honest opinions will allow us to build the best possible marketing plan.

1.) What car do you currently drive?

2.) What is your age and gender?

3.) When you were in the market for a luxury vehicle was Cadillac considered?

If yes, why did you purchase another brand?

If no, why wasn’t Cadillac considered?

4.) What are you looking for in a luxury vehicle? (i.e. image, options, fit and finish)

5.) Would free scheduled maintenance sway your purchase decision? Why or why not?

Are you aware that Cadillac currently offers free scheduled maintenance?

6.) How would you describe your perception of Cadillac; their product; features;
quality attributes?

What influenced these opinions?

7.) Does the country of origin influence your purchase decision? (i.e. BMW from Germany)

On behalf of all of us I would like to thank you for taking the time to give us your thoughts.

Sincerely,

Georgian College Cadillac team

Wow.. no spam... sheesh

Luxury Vehicle Survey

Firstly thank you for reading this post. My name is Mark, and my colleagues Mike, Ryan, and Justin are conducting a survey to gather information regarding the luxury vehicle segment in relation to Cadillac. The information gathered will be used for a marketing case study regarding Cadillac, for one of our college courses. Your honest opinions will allow us to build the best possible marketing plan.

1.) What car do you currently drive?

2.) What is your age and gender?

3.) When you were in the market for a luxury vehicle was Cadillac considered?

If yes, why did you purchase another brand?

If no, why wasn’t Cadillac considered?

4.) What are you looking for in a luxury vehicle? (i.e. image, options, fit and finish)

5.) Would free scheduled maintenance sway your purchase decision? Why or why not?

Are you aware that Cadillac currently offers free scheduled maintenance?

6.) How would you describe your perception of Cadillac; their product; features;
quality attributes?

What influenced these opinions?

7.) Does the country of origin influence your purchase decision? (i.e. BMW from Germany)

On behalf of all of us I would like to thank you for taking the time to give us your thoughts.

Sincerely,

Georgian College Cadillac team


1. QX56
2. 45/male
3. Cadillac was not considered, because I saw the QX56 first and fell in love with it.
4. Does not blend in!, and breathtaking interior
5. No, as I said before when I saw the QX56 I didn't really care what else was out there.
6. A couple of years ago I thought of Cadillacs as old people cars. Lately they have out with some very attractive cars, which are liked by a younger crowd.
7. No